🚀 Want to launch like a pro and build an evergreen lead machine? In this post, I’m breaking down the exact 10-part video funnel I created using Jeff Walker’s Product Launch Formula (PLF)—a system that now generates leads on autopilot every single day!

If you’re tired of the launch rollercoaster, where you have a big sales spike and then… nothing, you need a predictable system that keeps bringing in warm, ready-to-buy leads even after your launch ends. That’s exactly what I’ve built—and today, I’m going to show you how you can do it too.

🎥 Before we dive in, watch the full breakdown in my latest video below!

🚀 Product Launch Formula Strategy Example: How I Generate Evergreen Leads Daily! 🔥

Why Most Product Launches Fail to Create Long-Term Success

If you’ve ever followed a traditional launch model, you know the drill:

1️⃣ Spend weeks (or months) creating content, warming up your audience

2️⃣ Open the cart, hoping your audience is ready to buy

3️⃣ Get a big rush of sales in a short time

4️⃣ The launch ends… and suddenly, leads dry up 😩

This works well for one-time launches, but what about consistent, long-term growth?

The problem: Most entrepreneurs focus only on the launch itself, without setting up a system that continues working once the launch is over.

That’s where Jeff Walker’s Product Launch Formula comes in—but with a twist.

Instead of running PLF as a one-time event, I stretched it into a 10-part evergreen video funnel that continuously nurtures new leads and brings in daily, automated sales. Let me explain how.

The Secret to Evergreen Lead Generation with PLF

Jeff Walker’s Product Launch Formula is built on four key phases:

✅ Pre-Pre-Launch: Priming your audience before the real pre-launch begins

✅ Pre-Launch Content (PLC): A series of 3 strategic videos that build anticipation and remove buying objections

✅ Open Cart: Your product is available for a limited time, driving urgency

✅ Close Cart: Sales deadline + last-minute rush

🚀 My twist? I expanded the Pre-Launch Content phase into a 10-part video funnel instead of just three videos!

Here’s why:

🔹 A longer funnel allows me to deepen engagement and attract higher-quality leads

🔹 It lets me use YouTube as a free traffic source that runs on autopilot

🔹 It gives potential buyers more time to warm up before making a purchasing decision

This approach automates lead generation while still following PLF principles that make launches work so well.

Step-by-Step: How I Structured My 10-Part Video Funnel

Instead of a traditional 3-part PLF pre-launch, I expanded my strategy into 10 key lessons. Here’s how I structured it:

📌 Video 1: The #1 Problem Entrepreneurs Face When Launching a Product

Goal: Hook viewers with a major pain point—most launches fail because they lack a long-term lead system.

📌 Video 2: The Power of Choosing the Right Niche & Offer

Goal: Help my audience validate their niche and product idea. If they don’t know what to sell, they’ll never have a successful launch.

📌 Video 3: How to Validate Market Demand & Ensure People Want to Buy

Goal: Teach my audience how to test their offer before launching, using real-world data and customer feedback.

📌 Video 4: How to Set Up a Lead Capture System That Converts

Goal: Show how to create a high-converting opt-in page and email funnel that turns visitors into subscribers.

📌 Video 5: Traffic Strategies – How to Attract the Right Audience

Goal: Teach my audience the best free and paid traffic methods to drive consistent leads.

📌 Video 6: The Secret to Building Authority & Trust Before You Sell

Goal: Introduce key psychological triggers that make people WANT to buy from you.

📌 Video 7: The Perfect Email Sequence to Nurture Leads

Goal: Show how to write an email nurture sequence that builds desire and trust.

📌 Video 8: The Exact Content Strategy I Use to Sell Without Selling

Goal: Teach my audience how to provide so much value that people feel compelled to buy.

📌 Video 9: Overcoming Objections – Handling Buyer Resistance

Goal: Address common objections and remove the barriers to purchase.

📌 Video 10: The Closing Strategy – How to Get Buyers to Take Action NOW

Goal: Use urgency and scarcity to drive final conversions.

🚀 By the time a lead watches this full series, they are READY to buy. No cold selling, no pressure—just high-value content that naturally leads them to a purchase.

Why This Works: The Key Benefits of This Strategy

✅ Evergreen Traffic & Leads – YouTube videos work for years, driving free traffic daily.

✅ No Paid Ads Required – Unlike Facebook ads, this method doesn’t require ongoing ad spend.

✅ Higher Conversions – Leads are already warm and engaged by the time they see an offer.

✅ Automated Sales Process – The funnel runs itself, freeing up your time.

Want to see my full 10-part video series in action? 👇

🎯 Get instant access here: 👉 https://cleverdough.com/evergreenleads

Final Thoughts: Are You Ready to Build Your Evergreen Lead Machine?

If you’re tired of the feast-or-famine cycle of traditional launches, it’s time to switch to a system that works for you 24/7.

With Jeff Walker’s Product Launch Formula, you already have a proven launch strategy—all you need to do is tweak it to work long-term.

🎥 Want to see exactly how I structured my funnel? Watch my full breakdown here: 👉 https://youtu.be/eQexpN9ZyMk

🚀 Are you ready to build an evergreen lead system? Drop a comment below—I’d love to hear your thoughts! 😊

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